The silver dress hangs back on the rail and for a moment it seems as though all of Rowsell’s front-of-camera boldness might have been put away with it. She has climbed out of the silver frock she was wearing for the camera and back into civvies: jeans, white vest and blue shirt. In a far corner of an industrial estate in Tottenham, north London, beyond a skip piled high with Coca-Cola bottles, through a heavy metal door and up two flights of stairs, Ellie Rowsell stands awkwardly in the middle of the room. New West End Company BRANDPOST | PAID CONTENT.